Remember to keep ideas orderly; state requestsbefore justifications, answers before explana-tions, conclusions before discussions, summariesbefore details, and the general before thespecific.Delay your main point to soften bad news orto introduce a controversial proposal, but don’tdelay routinely. Readers, like listeners, are putoff by people who take forever to get to the point.To end most letters, just stop.Reading slows with every glance from the textto a reference citation. Use only those referencesthat bear directly on the subject at hand. Avoidunnecessary or complicated references. Readingletters that overuse references is like drivingin reverse through alphabet soup. If you do usereferences, be sure to mention in the text anyreference cited in the reference block. Listreferences in the reference block by following theorder of their appearance in the text.When writing a response to an earlier com-munication, subordinate it to your main point.Don’t waste the opening—the strongest place ina letter—by merely summarizing a reference orsaying you received or reviewed something.Example: Reference (a) recommended the re-establishment of training in thefield of transportation manage-ment. Reinstitution of this train-ing is strongly supported.Better:We strongly support the recom-mendation in reference (a) tore-establish transportation manage-ment training.When writing, use short paragraphs; longparagraphs cause main ideas to get lost. Coverone topic completely before starting another; butkeep paragraphs short, roughly four or fivesentences. Now and then, you may use a one-sentence paragraph to highlight an important idea.Short paragraphs are especially important at thestart of letters because readers become dis-couraged if you start out with long paragraphs.A paragraph may need a topic sentence, or itmay not. The topic sentence of a paragraph is likethe main point of a letter; both are generalstatements that you develop later. Even thoughyou could write a short and simple letter as oneunbroken paragraph, divide it for ease of reading.So far we have talked about structuring lettersand paragraphs to call attention to importantideas. Next, we will talk about four ways to avoidsentences that mumble.1. Subordinate, or reemphasize, minor ideas.In other words, place them in dependent clausesrather than in the main (or required) part of thesentence. Besides clarifying the relationshipbetween ideas, subordination prevents the overuseof and, the weakest of all conjunctions.Example: The naval station exchange uses asimilar contractor service and savesits patrons about 15 percent. (Twoideas presented in two independentclauses as equally important.)Better:By using a similar contractorservice, the naval station exchangesaves its patrons about 15 percent.(One idea—using a similar con-tractor service—presented in de-pendent clause as less importantthan the idea presented in mainpart of the sentence.)2. Place ideas deliberately. Start and finish asentence any way you like, but keep in mind thatideas gain emphasis when they appear at eitherend. Putting an idea in the middle causes it to loseemphasis.Example: We have determined that movingthe computer as shown in enclosure(1) would allow room for anothercabinet to be installed.Better:Moving the computer as shown inenclosure (1) would allow room foranother cabinet.3. Use more parallelism. Express two or moreequally important ideas in similar words andsimilar constructions. Parallelism saves words,clarifies ideas, and provides balance. Parallelismmeans that when you use a coordinating con-junction (and, but, nor, yet), nouns, adjectives,dependent clauses, and so on, should match ineach part of the sentence. They should have thesame grammatical form and structure.Example: A good writer must be precise andhave originality. (Precise is anadjective; originality is a noun.)Better:A good writer must be precise andoriginal. (Both precise and originalare adjectives.)2-47
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